Екатерина Ивлева

Field: IT outsourcing 

Launched outbound sales and a new product from scratch. Reset clients' service standards.

Key Responsibilities:

Marketing

Developed and implemented marketing strategies, including offers, packaging, promotion and budgeting. Led promotion through SEO, PPC, and listings on platforms like LinkedIn, Upwork, Clutch, Dribbble и etc.

Sales

Created and executed sales strategies and frameworks for inbound, outbound, and partnership sales. Implemented lead generation and CRM automation, optimizing client segmentation and pre-sale processes. Enhanced motivation systems.

Account management

Established client service standards, enhanced motivation systems, and integrated client-centric approaches in development teams

Product

Led product launches in Agri tech, from market analysis to MVP and pilots. Managed budgeting and secured grants.

General Management

Oversaw planning, budgeting, hiring, and people management across multiple timeframes

Field: Smart home solutions

Achieved 2x sales growth year-over-year. Launched mobile app monetization and premium plans for B2B clients. Successfully closed two investment rounds.

Key Responsibilities:

Developed and implemented sales strategies for software and hardware, focusing on go-to-market initiatives.

Spearheaded team management: operations, motivation, and development.

Led product development for a B2C mobile app (900,000 MAU) and a B2B platform.

Fostered cross-team cooperation, improving project outcomes.

Designed and executed partnership sales strategy: pricing, global market program, white labeling, revenue sharing (CIS, Turkey).

Participated in investment tracks: pitching, negotiations, deal closures.

Field: Fin Tech

Achieved 2x sales growth year-over-year and clients’ LTV x1,7 growth year-over-year

Led and developed clients’ service business processes, including  audit, concept, implementation

Established business analytics implementation focusing on benchmarks’ transparency

Participated in Key accounts support and up-sale

Field: HR Tech

Achieved 2x sales growth quarter-over- quarter

Designed operational control, planning, sales team management (while pandemic period as well)

Fostered sales team professional development

Established partnership network - distributors, resellers (CIS, Global)

Led Key account management

Took an active part in exhibitions and industry events

Field: business analytics, digital, internet marketing

Built and maintained strong relationships with new and existing clients by thoroughly understanding their business objectives, competitive landscape and industry best practices. Led in revenue increasing year to year by 12% (only new business results)

Led team on selecting metrics to define, track and analyze the benefit of each client. Created and analyzed daily, weekend, month’s, quarter’s reports – decided what metrics would be most valuable

Proactively provided intelligent client and industry-specific researches, reports, trends and analytics

Implemented client portfolio’s balance system: finance and seasonal stability, diversification of internal management risks

Described and renewed business processes in company for integration of task manager (h​ttps://planfix.ru)​ and project teams' quality evaluation framework. This allowed to increase new accounts launches by 70%

Doubled average specialists’ work period in company by implementing hr practices in team management (motivation, personal development, conflicts resolution etc)

Launched 2 new products: thematic platforms placement and Yandex map items. It resulted in revenue growth quarter to quarter by 10%

Redesigned finance management and planning. Reduce of clients’ lending limits for 23% resulted in increasing of incomes from financial activities for 7%

Field: IT solutions for billing issues, direct mail, publishing house, public relations, government procurement

Did company restart: design, approve and implementation of new company strategy. Implementation involved creation of partnership network and opening branch offices in Moscow and Kazan

Established productive, professional relationships with key clients. Average growth of revenue year to year 21%. Clients’ base growth by 10% year by year

Built fantastic management team of 20 professionals who were detected and super loyal to the company and me

Invested resources and attention in team development that resulted in positive career promotion of my ex-deputies

Managed integration of CRM system (h​ttps://www.pipedrive.com/ru)​and task manager (h​ttps://planfix.ru)​

Integration of PlanFix led to company's turnover increasing by 130% while fixed costs (employees) and raise business up to the level of federal company

Achieved 9% growth of company turnover by call center launch: project team, software (h​ttps://spb.mango-office.ru)​, management

Created and maintained contracts law and finance expertise that resulted in reduce of legal costs by 10%

Presented company activity reports for stakeholders

Head of conference department 

Business conference 

Project manager
Exhibitions,  Business conferences