Digital Retention Manager

The key functions of the role are:

• Retention & Monetization of MR & Retail B2C customer segments

• Analysis of user journeys, conversion rates at key engagement points, customer insights and user generated feedback to understand core customer problems and key areas of opportunity for optimization

• Develop and deliver optimization frameworks based on data driven analysis and insight programs to improve CX, Conversion Rates & Revenue (focusing on sites, products, portals & shopping carts)

• Own development of payment optimization plan and development of subscription management processes (portals, MyK)

• Deliver inventory for CX frameworks (pricing, products, incentives, content)

• Development and prioritization of business requirements to deliver global frameworks allowing for regional development and expansion (LRC, IPP, Products, Tracking, Analytics, etc).

Requirements:

• Higher education;
• Proven experience in conducting independent projects in the field of CRM, CX, Telecom, Ecom, Banking;
• Analytical mindset, attention to details, the ability to see the essence of processes and causal relationships
• Ability to establish contacts, implement changes affecting the interests of various teams, the desire to lead their own direction and the ability to make decisions;
• Advanced MS Office user;
• Upper-Intermediate English.