Chief Growth Officer

We're looking for someone:

• Customer-oriented – knows how to identify growth opportunities through deep consumer understanding
• Data-driven – this is a role that wins and loses based on results, and having a sharp understanding of the data and insight that is driving those results is crucial
• Traditional marketing focused - high degree of knowledge and understanding of the traditional marketing space

What you'll be doing? Key outcomes.

• Develop and implement a comprehensive growth marketing strategy
• Identify and target new customer segments to drive revenue growth
• Optimize acquisition and retention efforts through data analysis and testing with a focus on ROI and LTV
• Collaborate with product team to improve the customer experience
• Continuously improve the customer journey to drive engagement, acquisition and retention
• Lead the development of the CRM
• Monitor and analyze industry trends to stay ahead of the competition
• Develop and manage budgets and KPIs for growth marketing initiatives
• Utilize customer data to create personalized marketing campaigns
• Continuously measure and analyze the effectiveness of growth marketing campaigns
• Communicate progress and results to senior leadership
• Lead and manage cross-functional teams in the development of new marketing products and acquisition strategies
• Identify and evaluate new growth opportunities
• Create predictive models for customer acquisition and retention

Capabilities.

• +5 years’ experience quantitative market research (preferably segmentation), insights, or strategic consulting.
• Excellent client consultation and stakeholder management skills, with the ability to develop a deep understanding of client needs, and then address them.
• Experience of planning and delivering projects across the whole lifecycle, from scoping to execution and evaluation.
• Subject matter expertise in quantitative market research, or strategic consulting.
• Curious and proactive in exploring avenues to challenge the status quo to build new ways of working & innovate approaches to drive more effective, efficient and inspiring outcomes.

Резюме: kira@belayaraduga.ru

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