Digital Marketing Specialist (Remote for b2b SaaS)

ApprovalMax is an innovative cloud approval workflow system that enables spend control and optimization for organizations of all sizes. We are hiring an experienced Digital Marketing professional to help us provide the first class support for our customers. If you're a dedicated, ambitious, easy-going person with great communication skills, ApprovalMax is an excellent place to grow your career.

You are a driven and enthusiastic individual who is experienced in digital marketing of b2b SaaS solutions. You will be at ease operating across the digital marketing operations. The ideal candidate will be responsible for creating and executing our digital marketing strategy. You will lead our digital marketing campaigns, work on the digital marketing performance metrics improvement by testing various hypothesis in digital, and collaborate with internal teams. You will have a marketing background with excellent communication skills and attention to detail.

Responsibilities include:

• Optimising SEO and Google Adwords for lead generation.
• Running paid display advertising – digital always on and retargeting.
• Running paid social media and digital marketing campaigns via LinkedIn.
• Developing a paid media strategy for countries like NZ, Australia, UK, South Africa, US, Canada, and Asia.
• Analysis and optimisation for all social and digital campaigns, as well as website traffic.
• Managing budgets and regular post campaign reporting for ROI.
• Where appropriate, community building with key stakeholders, app partners, and ecosystem influencers

Desired Skills and Experience:

• Minimum 3+ years experience in a digital marketing role.
• Strong experience running successful PPC and paid social campaigns.
• A strong understanding of keyword research and implementation.
• Experience creating and executing email campaigns as well as performance reports.
• Advanced understanding of digital analytics (Google Analytics/Google Tag Manager/social media analytics)
• An excellent understanding of the technical aspects of digital acquisition, including attribution and conversion tracking.

We offer:

• Remote work for a German-based international company
• Employment in a very fast growing dynamic company
• Modern energetic multicultural environment
• Interesting people, an excellent team of professionals
• Extensive opportunities for professional growth and career development