Upfirst is a LLM-based pre-launch startup building a virtual answering solution that handles tasks such as appointment booking, message taking, and answering routine questions for small and medium-sized businesses. Founded by serial entrepreneurs with deep SMB experience, we're a small tight knit distributed team. Our mission is to reduce reliance on high-churn, dead-end jobs in the virtual answering industry by providing businesses with a more cost-effective, knowledgeable, AI-powered alternative.