One Planet Only is a digital Ad Server, dreamt up and geared by sports addicts and aimed at the sports industry. It allows for audience precision tracking and high ROI advertising campaigns.
To make sure that advertisers reach a specific and qualified audience, One Planet Only strictly selects its publishers for the quality of their content, and manually classifies them by categories (soccer, rugby, basketball, bicycles, surfing, sailing etc.). This 100% “in-house” classification, different from the generic IAB one, allows advertisers to reach dozens of millions of fans, only within their target sport activities. Thanks to this unique model, One Planet Only campaigns performance outruns that of the largest advertising companies on the market.
One Planet Only has signed strategic alliances with several “giants” of the digital advertising industry. That now contributes to the Company being able to provide a comprehensive range of programmatic solutions including Display, Mobile and Native.
Developed in-house from 2010, the proprietary technology platform is a self-serve bidder. Thanks to its user-friendly interface and simple targeting model, brands and agencies can set, program and launch advertising campaigns in a few clicks. Exhaustive analysis tools provide all necessary information to optimize digital campaigns as they run. It gives access to statistics, KPIs and real-time comparative data per campaign, banner, country and publisher. A premium network aimed at hi-end advertisers and users With brands reputation as well as premium customer service in mind, One Planet Only prohibits any intrusive advertising format, thus enhancing the user experience. Ads are also manually moderated and must answer to a strict quality charter. As a result, this also helps in generally reducing the use of ad-blockers.
Subea By Decathlon, Aqua Lung, GlobeSailor and many more prestigious brands are currently using our services and are delighted with their campaigns performances. In actual fact, several customers have given us the exclusivity of their digital programmatic buying.