I am a Product Designer with 5+ years of experience working on B2C products in fintech, edtech, gamedev and a background in graphic design. I designed for both startups and corporations. I advocated for user-centred design with a balance of expert, research and data-driven approach. Focused on user needs to achieve business results.
Played a key role as a product designer in an international money transfer system called CONTACT:
- Spearheaded the UX redesign initiative, identifying and prioritizing key UX issues for strategic enhancement.
- Halved the user journey to the product’s core value.
- Reduced the average error rate in the primary scenario from 1.8 to 0.8 through error analysis and edition of error messages.
- Achieved a significant decrease in customer support inquiries by redesigning the main user scenarios.
- Fostered a product approach and a user-centric culture within a 13-member developer team.
- Created a UI kit to expedite the design-to-development lifecycle, ensuring consistency and efficiency in product iterations.
- Facilitated discussions on design solutions using a User Story Map.
- Led the implementation of a discovery process within the team.
Designed students, teachers and school admins experience and conducted UX research for educational platform with 2 million users
- Designed onboarding and account for Happy Letters teachers, achieving an 89% completion rate for account setups.
- Designed dashboards for admin account.
- Redesigned 9 math topics for Happy Numbers.
- Conducted usability and UX tests to validate data-driven hypotheses and improve the user experience.
- Redesigned the design system for a team of 20 employees.
- Mentored 2 interns.
- Organized and facilitated workshops for the design team.
- Created concepts, designed, and tested prototypes for 5 mobile games.
- Increased ASO by 15% for Yatzy Dice through the redesign of the app's page on the App Store and Google Play.
- Improved setup conversion by 30% for Yatzy Dice by designing creatives for advertising.
- Conducted foundational research and MVP design for products.
- Designed landing pages.
- Developed logos and branding for 10+ companies.
- Illustrated books, magazine articles, ads, and branding materials.