GTM Lead

Kaspersky has been protecting individuals and corporate clients all over the world from cyber threats for 26 years.

We have 400 million unique users, 270 000 corporate clients, 517 products, 1100 technological patents and 34 offices around the world.

Today our team has more than 4 900 top level experts, all of them regular people with their own talents and hobbies.

Together we protect the world from cyber threats.

Join us to become part of an exceptional team, while remaining yourself and using your skills to keep us growing and evolving.

Our team is looking for a highly motivated, energetic Region Development Manager to create regional development/growth plans and implement them in most efficient way. They will inspire teamwork and foster collaboration to achieve Kaspersky’s bold goals.

Responsibilities:

Strategic:

• Define growth points in the region based on products, portfolio and industry offering as well as market approach and efficient utilization of resources;
• Tailor product launches and regional activation plans to regional specifics;
• Fine-tune the product portfolio and product messaging;
• Monitor the competitive landscape (features, campaigns, pricing);
• Monitor changes in legislation and ensure that the required documentation (certifications) and strategy are aligned with these changes;
• Keep white space and customer penetration analysis updated;
• Contribute to the creation of regional marketing budgets and activities;
• Set up trackable KPIs using marketing dashboards.

Tactical:

• Help to prioritize regional marketing activities according to regional strategies;
• Engage and collect requirements for any new and existing processes for HQ-Regions integration;
• Plan any necessary additional actions from product marketing’s side to support regional marketing activities and ensure that the necessary BOM is available and localized;
• Lead virtual/project teams within HQ to achieve regional goals;
• Exchange best practices across the regions;
• Align channel/partner marketing with regional strategies;
• Initiate and deliver marketing business case pre-evaluations.

Requirements:

• 5+ years’ experience in B2B marketing, with a strong knowledge of target audience specifics (IT, IT security a plus);
• Experience in building efficient marketing processes – key metrics, channels, attribution models, etc;
• Demonstrable project management skills;
• Strong communication and negotiation skills;
• English language level: upper intermediate (90% of work will be conducted in English);
• Advanced Microsoft Office user;
• Bitrix, Marketo experience a plus.