Go-to-market Lead

Go-to-market Lead orchestrates all activities related to respective product lifecycle from launch planning to end of life. He/she owns development and implementation of Go-to-market strategy, define metrics and tracks KPIs, negotiate regional GTM plans and initiates improvements based on feedback from regional office, ensuring regional sales readiness and entire program effectiveness.

Key responsibilities:

• Develops global go-to-market guidelines for respective products. Defines metrics and KPIs. It covers but not limited by the following projects related to product lifecycle;
• Product launches;
• Product initiatives during its lifecycle;
• End of sales process;
• Responsible for integration of the global GTM guidelines into regional plans;
• Track go-to-market plans execution across regions, report results, issues, and possible risks;
• Provide insights on regional business and competitive specifics and market trends to support and iterate go to market programs and find new opportunities to maximize business outcomes;

Qualification and Requirements:

• 5+ years of experience in product marketing or business development;
• Proven achievements in product marketing of software or service;
• Proven experience of go-to-marketing projects implementation;
• Advanced English;
• Team-player who can also work independently;
• Excellent written and verbal communication;
• Public speaking;
• Time management;
• Critical thinking;
• Problem solving;