Marketing Manager in IT
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Apphud is a fast-growing startup that provides comprehensive in-app payments infrastructure to for mobile apps. We are looking for a t-shaped Marketing Manager with experience in B2B SaaS projects to join our team.
You will be responsible for running and scaling our inbound channels, such as Paid Acquisition, SEO, Email marketing, Product Hunt campaigns, Social Media and others.
You are a data-driven digital marketing all-rounder, who can plan and deliver digital marketing campaigns, test new approaches, new channels and partnerships to deliver measurable results. Furthermore, you can collaborate with other teams (product) to achieve great results.
Strong written and spoken English is REQUIRED.
Our perfect match for this position is skilled in:
– 2+ years in B2B SaaS, preferably with EU / US markets;
– Detailed knowledge of the main digital channels and their metrics;
– Knowledge of market analysis and competitor analysis;
– Understanding of sales pipeline and lead generation processes;
– Strong experience with CRM tools;
– Understanding of Search engine marketing (SEM) and SEO principles;
– Understanding of Paid Search metrics and principles;
– Knowledge of analytical tools, including Google Analytics. Able to analyze, interpret, draw conclusions and implement solutions on a variety of complex issues;
– Strong English skills (advanced level is a MUST);
– Strong project management skills. Responsible for running end-to-end projects as required;
– Willingness to work in a "Startup Mode".
Responsibilities:
– Managing and scaling inbound lead generation in different channels;
– Working with CRM;
– Managing SEO and copywriting agency;
– Managing Paid Search agency;
– Competitor research and analysis;
– Collaboration with product team and stakeholders.
We offer:
– Remote-first team with flexible work-hours;
– No-bureaucracy environment, where everyone is result-oriented and has decision-making power;
– Opportunity for career and professional growth;
– Competitive compensation in USD.