Marketing Manager in Pay-tech

BRAND & COMPANY CONTEXT

Lunu Solutions was founded in Berlin in 2018 by Artem Shaginyan (CEO) and Petr Vishnyakov (CTO). Lunu Solutions closes the gap between cryptocurrencies and the real world. The company’s innovative payment solutions allow customers to spend their cryptocurrencies as fiat cash at points of sale in ordinary, transparent, retail transactions taking just a few seconds and costing less than other non-cash purchases.

Lunu’s digital processing service supports a potentially unlimited number of cryptocurrencies and compatible wallets – as well as credit card and NFC payments systems. Using the sleek Lunu Mobile Terminal in-store or the Lunu Online Widget online, the service accesses instantly the most favorable decentralized market exchange rate for the customer who wants to pay with cryptos. The cryptocurrencies are then converted instantly to local-currency-backed stablecoins, ultimately transferred into the retailer’s bank account as real money. 

Lunu is an aspirational brand -- principled, fair and even-handed, dedicated to art and aesthetics, with a strong sense of social responsibility. The company’s current activities in the arts are based on the idea of the ‘cosmic ocean’ which, like the Lunu terminal, connects the world and it inhabitants. More than just a tech startup, Lunu is emblematic of a new way of life for the 21st century.

LUNU CLIENTS

LUNU has 2 types of clients that it connects through its innovative payment solutions:

1. Crypto owners

Cryptocurrency holders are a community of more than 100-million young forward-thinking trend-setters, entrepreneurial in spirit, with disposable income. As a group, they are adventurous, highly-educated, and, only now, are beginning to emerge on the radar screens of Lunu provides a convenient service to holders of cryptocurrencies, while giving retailers access to this emerging, promising customer base.

1. Retailers

Lunu Solutions allows retailers to attract new customers with easy and elegant crypto transactions. Retailers who are as attentive to how they sell as they are to what they sell will appreciate the Lunu Terminal. Lunu not only allows retailers to expand their customer base and means of payment, it also supports the values of innovation, technological advances, and contemporary design aesthetics.

Lunu’s unique approach has already convinced retailers and non-for-profits, with successful installations and more than 150 hot leads in the pipeline.

More info about Lunu Solutions and its products could be found at 

www.lunu.io

OVERALL ASSIGNMENTS

1. Direct marketing
2. PR and communication
3. Supplier relationship
4. Marketing activation
5. Trade events organization
6. Social media management

DETAILED MISSIONS

1. Direct marketing, PR and communication

• Develop campaigns to reach out to two distinctive target audiences of LUNU: retailers and crypto owners.
• Assist the CMO in finding and appointing a PR agency, and freelance copywriters or PR agents.
• Connect to different departments of LUNU and follow up on the development of content for press releases, blog posts, etc.
• Identify the crypto community influencers (youtube, twitter, reddit influencers) and Develop influencer marketing campaigns
• Conduct competitive benchmarking of communication tactics and strategies

1. Marketing activation

• Assist company CMO and the appointed consultants/ agencies in organising various consumer and trade marketing activations for the brand: sponsorships, presentations, promotions, collaborations
• Develop and organise promotions with various crypto media (e.g. Coin Telegraph or Coin Desk) or other channels to connect to crypto community (e.g. Blockfolio)
• Assist in organising the production of various marketing assets (photo and video shootings, podcasts, etc.)

1. Digital and physical Events Organization

• Organize digital webinars and conferences for retailers in collaboration with professional media (e.g. Internet Retailing)
• Organize the participation of LUNU in Trade shows and conferences and attend these shows. They could be aimed at crypto and blockchain community (e.g. Paris Blockchain Week), retailers  (e.g. Smart Retail Tech Exhibition) or fintech sector (e.g. Money 2020)
• Organize launch events with retailers (e.g. launch at Courbet show room at place Vendome). This includes coordination of the invitation, food and beverage program, speeches, photography, negotiations with vendors and the retailer partners.

1. Social media management

• In close collaboration with CMO manage the posts of LUNU social media accounts (Telegram, Instagram, linked in, Medium, Twitter in particular), as well as the blog posts on LUNU website 
• Find and manage partners to promote the image of LUNU in social media

1. Project management

• Assist in other project management tasks as assigned by the management of LUNU Solutions
• Assist the company CEO and the CMO in developing power point presentations, if needed

This is a start-up that is why a can-do attitude is important and a preparedness to help with various tasks.

POSITION

The job reports into Vadim GRIGORYAN, Lunu’s Partner and Chief Marketing Officer. Location: Paris

REQUESTED PROFILE

• Fit with the LUNU brand values: innovation, entrepreneurship, love for technology, but also aesthetics, art and culture
• At least 2-3 years of experience in fintech area after a university 
• Master Degree focused on marketing management
• Knowing well or eager to learn about crypto world ecosystem
• Digital native. Excellent knowledge of social media platforms and marketing through them: telegram, twitter, reddit, linked in
• Excellent project management skills
• Business acumen and very good capacity to develop both B2B and B2C insights
• Affinity with brand building of upscale brands, high quality of execution, attention to detail, striving for perfection
• Cultural curiosity, ability to work in a multicultural environment
• High level of autonomy, entrepreneurship, and dynamism 
• Strong communication skills, both written and verbal
• Strong interpersonal skills 
• Russian language is welcome
• English - fluent

KEY BENEFITS OF THE ROLE

• The role allows you to step back from classic marketing management and become an entrepreneur, without taking the risks associated with it.
• You will get to work and interact with senior, experienced and stimulating people both in the LUNU organisation, as well as with some of the world’s best external agencies and consultants.
• You will learn a lot about top-notch approaches to marketing high-quality aspirational brands in fintech sector
• You will get an opportunity to work on topics that are of particular interest to you, allowing you to personalise the role.
• You would become integral part of a revolutionary approach to payments, digital money, and cryptocurrencies
• And finally, LUNU team would strive to bring meaning to the brand, to its clients, and to everyone who works on the team

It is intended that the person who is successful in this role over a 2-3 year period will be able to move into a senior brand manager position within the LUNU organisation.

If you are interested in this vacancy, we will be happy to consider your resume.