Digital Marketing Analyst
Требования
Местоположение и тип занятости
Компания
Venture Capital & Private Equity
Описание вакансии
Условия работы
Blackbird Ventures incubates, and invests in, early-stage technology companies. We provide deep operational support along the entire startup trajectory to develop market-transforming businesses.
We are currently looking for a digital marketing analyst for one of our US-based portfolio companies.
Duties:
- Perform daily account management of PPC accounts on Google AdWords, Facebook, and other platforms
- Monitor and maintain bids, daily/monthly budget caps, impression share, quality score, & other key metrics
- Manage and maintain updates for large keyword lists
- Provide creative copy suggestions and graphical ad templates
- Manage email drip campaigns
- Participate in creative marketing sessions
- Contribute to seasonal ad campaign creation
- Provide detailed analysis of ongoing campaigns and possible course correction for underperforming ads
Requirements:
- 2-3 years of experience in PPC and Search Engine Marketing (SEM)
- Experience with website analysis using Google Analytics or internal reporting tools
- Experience using Search Monitor or equivalent
- Experience using automated email marketing tool
- Experience using Excel to create KPIs for analysis and trend identification
- BS/BA degree preferred in Marketing or Web Content (or equivalent work experience)
- Very good verbal and written communication skills in English