SEM / PPC Specialist

The SEM / PPC Specialist will be a part of marketing team leading the company's strategy and day-to-day execution of Content recommendation engine campaigns and SEM / PPC channels.

• Day to day management of Google Adwords PPC advertizing
• Day to day management of Content recommendation channels (Revcontent, Taboola, Dianomi, Outbrain)
• Create, execute and optimize campaigns, keywords, copy, creatives and landing pages in order to decrease CPA and increase conversion ratios
• Monitor keyword bidding
• Calculate monthly budgets and supervise costs
• Track and report campaign results
• Conduct A/B and multivariate testing for campaigns
• Achieve monthly goals & KPIs
• Liaise with stakeholders & marketing team and managers
• Conduct research and stay up to date on the industry trends

• College degree
• 1 Year of SEM experience & Content recommendation channel experience
• Certified in Google Adwords
• Working knowledge of Taboola and Revcontent systems will be considered a plus
• Working knowledge of Bing Ads, Yandex and Baidu will be considered a plus
• Strong analytical skills
• Efficiency in budgeting and resource management
• Proficiency in English, a second language will be considered a plus

We Offer:

• Attractive remuneration package
• Health insurance
• Friendly working environment
• Regular company events
• Personal development opportunities