Максим Корольков

KazanExpress — Europe's fastest-growing marketplace in 2021 (800%+ YoY) with investments from Aliexpress Russia

— Hired and led a digital team of 6 professionals and 2 agencies
— Created and launched performance marketing and retention strategies
— Effectively managed CAC/CLV metrics in UA channels: VK Ads, Yandex, Unity, Liftoff, Appnext, and other in-app channels through regular tests and launches of new channels. Оptimizied ROMI in remarketing channels
— Successfully implemented and developed CDP platform for direct marketing management (push, in-app, e-mail)
— Increased incremental GMV in direct marketing by XX% by relaunching trigger campaigns

Mentors — edutainment startup with a platform with master classes from bright-minded stars: Timur Bekmambetov, Ruben Vardanyan, Artem Oganov, and others

— Developed and implemented a marketing strategy; and managed a marketing team (3 FTE).
— Generated 500+ leads in the funnel through performance marketing, influencer marketing, and SEO
— Participated in the preparation of the product at the launch stage: CJ-mapping, CustDev interviews, market research, and positioning
— Engaged in CRO at all stages of the user life cycle: in the mobile application and the web version. Analized product metrics in Firebase and Google Analytics / Yandex
— Tested and verified more than 30 hypotheses according to the HADI methodology: conducting A / B tests using Google Optimize, searching for new acquisition channels, testing pricing and elasticity of demand

Proglib.io — IT media for junior/middle developers (500K MAU)

— Took part in the backend/frontend refactoring (Laravel). Supervised product design of banner advertising, company blogs, and vacancies
— Implemented CRM system for business processes: sale of creative projects and advertising
— Managed developing creative content projects: native ads, interactive tests, and blogs for IT companies.
Clients: Tilda, Avito, Grabr, SkillFactory, Skillbox, Reg.ru

SF Education — Edtech company that teaches modern skills for working in finance, consulting, and business industries

• Formed and led a marketing team of 6 people
• 12x increase in revenue through marketing
• Created and implemented marketing strategy for 5+ educational products in the areas of Finance, IT and Consulting
• Optimization and management of such marketing channels as: VK Ads, FB Ads, content marketing, email marketing, remarketing, event marketing, SEO, SMM and PPC.
• Created KPIs and business processes for the marketing department
• Implemented multi-channel attribution (Rick.ai) to analyze marketing effectiveness. Developing existing analytics systems: Yandex Metrics, Google Analytics.