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Stepan Frolov

Digital Marketing Manager · Фронтенд · Маркетинг · Старший (Senior)
Ищу работу
Возраст: 30 лет
Опыт работы: 7 лет и 8 месяцев
Регистрация: 29.08.2017
Последний визит: 11 месяцев назад
Местоположение: Россия, Санкт-Петербург
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Обо мне

Digital marketing manager with experience spanning more than 5 years. I have a strong vision in marketing, which expands beyond an isolated concept of sales. I try to gain a better understanding of customers needs, desires, and inspiration. I also, try to find a way to communicate more directly. Especially, to build trust between a brand and customers.

Looking for new perspectives in PPC job.

Опыт работы

  • Частная практика, работа без зачисления в штат
    Санкт-Петербург · От 1000 до 5000 сотрудников
    Freelance Digital Marketing Consultant
    Май 2017 — По настоящее время (3 года и 9 месяцев)

    - Content Marketing (the study of the specifics of the market, creation of a content plan for various communication channels, work with copywriters).

    - SEO (technical SEO (code analysis for errors, metadata), work with robots.txt, sitemap, analysis, and collection of semantic core, work with the exchanges).

    - ASO (Develop a strategy of App Store Optimization, setting up and auditing, collecting semantic core, working with conversions, review, and localizations.).

    - PPC (Launch campaigns in Google.Adwords, Yandex.Direct, Yandex.Market, Quora.com, Facebook. Analyze campaigns with Google.Analytics, Yandex.Metrika).

    - Email Marketing (creating a distribution plan, segmenting the audience, creating a content plan).

    - Digital Marketing Strategy (marketing research, competitive analysis, strategic planning online and offline, branding).

    - Web development (HTML5, CSS3, SASS, jQuery, JS (basics), VUE (basics), Materialize / Bootstrap. Work with CMS as a content manager - WP, Bitrix, MODX, Joomla, OpenCart).

    LP: 

    https://promo.narcissi.ru/ LP for ADS,
    https://kids.kannondance.ru/ LP for ADS,
    http://ars.website/ - commercial LP,
    https://bitbucket.org/fotofsb/flex/src/master/ - test on flex,
    https://bitbucket.org/fotofsb/netology/src/master/ - final work (netology.ru),
    https://bitbucket.org/fotofsb/my_site/src/master/ -  test scss

  • Аналитическая платформа для разработчиков мобильных приложений под iOS и Android
    Москва
    Digital Marketing Manager
    Июль 2018 — Ноябрь 2018 (5 месяцев)

    *PPC (Launch campaigns in Google.Adwords, Quora.com, Facebook. Analyze campaigns with Google.Analytics, Yandex.Metrika)

    *SMM (creation of a content plan, creating news posts, advertisement of posts, competitor analysis groups)

    *Email Marketing (creating a full email course - ASO optimization, creating a trigger chain distribution, creating letter templates)

    Administration and HTML coding websites

  • Carville Ltd
    Санкт-Петербург
    Head of internet marketing department / Digital marketing manager
    Июнь 2013 — Май 2017 (4 года)

    BUSINESS ADMINISTRATION

    - Creation and maintenance of the marketing process within all brands, together with related departments on the creation, development of the product in offline and online.

    - Creating a training course for marketers / training them.

    - The creator and curator of the marketing program NPR (professional software in the field of marketing - auto parts).

    - Development of technical exchange within departments, Internet sites through internal software products (creation and implementation of exchange logic).

    INTERNATIONAL MARKETING

    - Building international strategic relations with Chinese suppliers.

    - Work at exhibitions (China / Germany).

    UX/UI - QA

    - Design and visualization of interfaces for the desktop.

    - Creating layouts.

    - Web and software testing (manual testing).

    Development of 8 projects of the firm in online on B2B / B2C segments (SEO, SMM, Context, media advertising, analytics, email marketing, strategic planning, brand positioning)

    - Content Marketing (the study of the specifics of the market, creation of a content plan for various communication channels, work with copywriters)

    - SEO (technical SEO (code analysis for errors, metadata), work with robots.txt, sitemap, analysis, and collection of semantic core, work with the exchanges)

    - PPC (Launch campaigns in Google.Adwords, Yandex.Direct, Yandex.Market, Analyze campaigns with Google.Analytics, Yandex.Metrika, working with Tag Manager)

    - Email Marketing (creating a distribution plan, segmenting the audience, creating a content plan)

    - Social Media (creation of a content plan, advertisement of posts, competitor analysis groups)

    - Digital Marketing Strategy (marketing research, competitive analysis, strategic planning online and offline, branding)

Высшее образование

  • СПб ГУАП

    Санкт-Петербургский государственный университет аэрокосмического приборостроения
    Санкт-Петербург · 654 выпускника
    Экономический; 8
    Сентябрь 2008 — Июль 2013 (4 года и 10 месяцев)
    Маркетолог / информационный маркетинг

Дополнительное образование

  • Нетология

    Подготовка и дополнительное обучение специалистов в сфере ИТ
    Мобильный маркетинг
    Июль 2018 — Сентябрь 2018 (2 месяца)
    Fontend-разработка
    Ноябрь 2017 — Май 2018 (6 месяцев)
  • Epic Skills

    Школа диджитал-профессий
    Санкт-Петербург · 36 выпускников
    HTML-верстальщик
    Сентябрь 2017 — Декабрь 2017 (3 месяца)