Опыт работы
Создаем топовые B2C продукты в сфере eСommerce
Санкт-Петербург
Product Marketing Manager
Октябрь 2020 — По настоящее время (1 месяц)
Vee Security OÜ
Таллин
Marketing Specialist
Март 2019 — Март 2020 (1 год и 1 месяц)
– Suggested core changes for already existing referral program caused explosive growth for number of customers – Implemented omnichannel marketing strategy for contextual advertising (Google Ads, Yandex Direct), SMM (tg, tw, fb, vk, ig), E-mail, cross-marketing (e.g. with 2ch.hk, we received site banner and telegram post with 149,5k total views for launching 2ch "branded" proxies based on Vee Security Technology), and more – The viral \ guerilla marketing initiative aimed at increasing the brand's reputation component (through direct affiliation with the CEO's personal brand) resulted in the creation of the «Русский Слон» («Russian Elephant») public project – Measurable results: +29% to the number of customers during the period June19 to Sep19, -12% to Churn Rate during the same period. Other KPIs (like coverage, number of social media subscribers, LTV of customer, retention rate, etc) also has grown. – Since Sep\Oct19 "Russian Elephant" became prior activity (the project is currently frozen) – Testimonial from CEO can be sent upon request
Eastclima LLC
Челябинск
CDO
Октябрь 2016 — Май 2019 (2 года и 8 месяцев)

Federal B2B company (HVAC market)

– Integrated turnkey development and launch of a new product brand on the highly competitive market
– Pre-launch target audience (potential customers) research
– Positioning, brand management, category management and product matrix definition activities
– Financial planning
– Recruitment and sales training
– Reaching breakeven point and return on investment
– Marketing strategy
– Internal and external communications

3 to 5 subordinates (sales department)

Alfa-Project LLC \ Gulfstreamshop
Челябинск
Marketing specialist \ Project manager
Март 2013 — Октябрь 2016 (3 года и 8 месяцев)

For Alfa-Project LLC (Rus) – www.obogrevay.ru \ www.samreg.org \ www.gulfstream.su \ www.teplotex.pro:
Federal B2B company (HVAC market)

– Marketing strategy
– Marketing researches and analytics, competitor analysis
– Internal and external (foreign suppliers, company's customers) communications
– Trouble-shooting in the field of digital marketing (the need to return to metric indicators lost after a series of black promotion events and ban in search engines caused by previous marketing specialist's actions)
– Development of three subbrands
– E-mail marketing
– Data visualization & design (up to catalogs, user manuals and guides)
– Development of several landing pages for each brand's contextual ads campaigns
– Contextual advertising
– Took part into 3 days exhibition AquaTherm Moscow (2016) as exhibitor, proceed through all the process from contract conclusion to post-exhibition feedback communication and remarketing activities.

For Gulfstreamshop (branch project) – www.gulfstreamshop.ru:
Federal B2C E-commerce with a network of offline stores

– Turnkey integrated development and opening of www.gulfstreamshop.ru (an online store)
– Turnkey integrated development and opening of first two offline stores (after my discharge ex-subordinates opened several new offline stores in other cities throughout Russia)
– Project management
– Marketing strategy

6 subordinates (e-mail marketer and designer, SEO\SEM specialist, front-end developer, 2 sales persons, content copywriter)

Высшее образование
Челябинский институт - Челябинский филиал Российского государственного торгово-экономического университета; ЧФ ЗИСТ; ЧФ МКИ; ЧФ МКУ; ЧФ МГУК
Челябинск
Факультет: Товароведение и экспертиза товаров (продовольственных и непродовольственных)
Сентябрь 2007—Июль 2012 (4 года и 10 месяцев)