Mobile User Acquisition Manager

Ostrovok.ru is a travel-tech company that creates platforms for online booking of hotels, air tickets and other services for individual travelers, corporate clients and travel agencies globally.
Our brands: Ostrovok.ru, B2B.Ostrovok.ru, Ostrovok.ru Teaming. We develop projects both in Russia and abroad.We are looking for a Mobile UA Manager to join our Marketing Department.

What we expect from you:

• Experience in running mobile advertising campaigns – travel industry is a plus;
• Understanding how AppsFlyer and mobile attribution works;
• Experience with mobile applications after the release of iOS 14.5;
• Experience in WW markets is a plus;
• Experience in setting up end-to-end analytics;
• Curiosity and the ability to think 'outside the box' and look for creative solutions;
• English - Upper-Intermediate (B2).

What you will do:

1. Campaign Management and Optimization:

• Develop and execute user acquisition campaigns on platforms like Yandex, OEM/DSP/In-app, Google UAC, Facebook, VK.
• Monitor campaign performance and optimize for KPIs such as CTR, CR, CPI, and CPA - A/B test ad creatives, targeting parameters, and bidding strategies to maximize campaign efficiency;
• Test and iterate on creative assets based on performance data.
  

2. Budget Management:

• Allocate and manage the budget for mobile install campaigns;
• Forecast monthly spending and track actual spending against projections and income.

3. Data Analysis and Reporting:

• Analyze campaign data and user behavior to gain insights and identify trends;
• Prepare regular reports on campaign performance, insights, and learnings.

4. Market Research:

• Stay abreast of the latest trends in mobile advertising of traveling apps and app store optimizations;
• Conduct competitive analysis to understand market dynamics and identify opportunities.

5. Cross-functional Collaboration:

• Collaborate with product, analytics, retention, and creative teams to align user acquisition strategies with product development and analytics tools;
• Provide user experience and app functionality feedback to improve user retention and engagement.

We offer you:

• Remote work format;
• Flexible timetable — we don’t require you to be online at 09:00 sharp. You can start work at a time that suits you;
• Interesting and ambitious tasks that will take you to the next professional level;
• Learning: seminars, trainings and conferences;
• Voluntary health insurance;
• Corporate English, as well as discounts for Skyeng;
• Corporate discounts on hotels and other services;
• Young and active team of super professionals.