Product Marketing Manager (Go-to-market)

Местоположение и тип занятости



ТОП-5 международная компания в области IT безопасности. Один из лучших работодателей России

Описание вакансии

Senior Product Marketing Manager, Go-to-market orchestrates all activities related to respective product lifecycle from launch planning to end of life. He/she owns development and implementation of Go-to-market strategy, define metrics and tracks KPIs, negotiate regional GTM plans and initiates improvements based on feedback from regional office, ensuring regional sales readiness and entire program effectiveness.


Key responsibilities:

  • Develops global go-to-market guidelines for respective products. Defines metrics and KPIs. It covers but not limited by the following projects related to product lifecycle;
  • Product launches;
  • Product initiatives during its lifecycle;
  • End of sales process;
  • Responsible for integration of the global GTM guidelines into regional plans;
  • Track go-to-market plans execution across regions, report results, issues, and possible risks;
  • Provide insights on regional business and competitive specifics and market trends to support and iterate go to market programs and find new opportunities to maximize business outcomes;


Qualification and Requirements:

  • 5+ years of experience in product marketing or business development;
  • Proven achievements in product marketing of software or service;
  • Proven experience of go-to-marketing projects implementation;
  • Advanced English;
  • Team-player who can also work independently;
  • Excellent written and verbal communication;
  • Public speaking;
  • Time management;
  • Critical thinking;
  • Problem solving;

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