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Online and mobile marketing manager

Местоположение и тип занятости

Прага (Чехия) · Полный рабочий день · Можно удаленно

Компания

Wirex is a FinTech company based in the UK, with an extensive R&D center in Kyiv

Описание вакансии

Responsibilities:

  • Manage marketing team currently consisting of 4 members (PR, SMM, SEO, Adwords) + contractors
  • Brainstorm new and creative growth strategies for 130+ potential markets
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Solid understanding of App / Web marketing and funnels (Adwords certified is a plus)
  • Data driven mindset
  • Experience with automation or willingness to grow in this direction (experience with existing bid management systems / ability to write scripts or prepare tech specs for automation scripts)
  • Experience working with contractors / remote team members (copywriters, translators, graphic / video designers, agencies)
  • International exposure either through extensive marketing experience of a cross border product / service or hands on agency experience with international clients
  • 2 years+ experience with Adwords
  • campaign creation from scratch
  • bid management and optimisation
  • semantics
  • 1 year+ experience with Facebook ads
  • Advanced user of Google Analytics (should be able to set up advanced tracking, create tech specs for tech team and analyse reports). Experience with other app analytics systems is a plus.
  • Experience with A/B and multivariate experiments
  • Experience with other advertising networks is a plus
  • Understanding of SEO principles and tools
  • English language skills at a native level
  • Proven working experience in digital marketing

Personal Qualities

  • Сreative mind full of innovative ideas
  • Self-motivated to explore new technologies, applications and environments
  • Enthusiasm to work in a team and confidence to stand your ground
  • Analytical mind which can develop a strategy based on data
  • Attention to detail
  • Sense of humour (a must!)

We offer:

  • Innovative and highly interesting product
  • Friendly environment
  • Work is possible in one of the offices in Prague, London or Kiev
  • Paid vacation (20 working days) and sick-leave

Дополнительные инструкции

Work is possible in one of the offices in Kiev, Prague or London.

If you are interested in the position, please send us your CV to job@wirexapp.com

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Вакансия в архиве
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