Опыт работы
Creative Producer
Ноябрь 2012 — По настоящее время (8 лет)
Took on a role of a creative producer to connect creative and production departments in a digital agency and make sure products served both our clients and their users. * Defining product features and create initiatives to reach marketing and business goals of our clients. * Managing the entire development of digital products (developing initial concept, content structure, user journeys, wireframing, execution process). * Working closely with strategy team to translate product strategy into detailed requirements and prototypes. * Coordinating internal design and engineering teams and third parties for the execution of projects. * Developing a detailed project plan to monitor and track progress. * Taking part in pitch presentations to clients. Main clients: MasterCard, McDonald's, Beeline, P&G, Kimberly-Clark, Sandoz, Citibank, Havana Club, etc. Notable Projects: * iPhone app for Multimedia Art Museum Moscow (https://vc.ru/p/mamm-mastercard) * MasterCard Star Wars campaign (https://vc.ru/n/mastercard-starwars) * The Phantom of the Opera website (https://vimeo.com/132184054) * Beeline events mobile platform (https://vimeo.com/103409095)
Product Manager / Co-founder
Март 2014 — Октябрь 2015 (1 год и 8 месяцев)
MyCity is a web-based communication platform connecting residents and local governments. We provided powerholders with a simple tool to engage people in the city development and analyze collected data. As a co-founder in a small team, I was responsible for all sorts of things but mainly focused on product development: * Defining overall product strategy and vision. * Communicating the product vision to both internal team and stakeholders. * Identifying opportunities and generating new ideas to grow market share, improve customer experience and drive growth. * Maintaining the product roadmap. * Managing the entire lifecycle of the product. In addition to that I was responsible for: * Public and private sector sales (both outbound and inbound) * Investor relations * Marketing strategy and user-base growth Achievements: As of September 2015, the platform was active in 20+ cities in four countries. Our customers included: municipality of Tromsø (Norway), Suurpelto district (Espoo, Finland) and Barents Secretariat (Kirkenes, Norway). Press: * http://barentsobserver.com/en/business/2014/11/my-city-puts-civic-engagement-map-12-11 * http://urbanurban.ru/blog/technology/307/Novye-geroi-Stepan-Mitaki-sozdatel-platformy-Made-in-Murmansk
Maslov PR
Digital Creative
Октябрь 2011 — Март 2012 (6 месяцев)
* Developed ideas for digital activations in PR. * Took part in developing social media strategies. * Consulted companies on using new media to engage with their audience. Main clients: Google, Sochi Olympics 2014, Philips, IBM, Samsonite.
Одна из крупнейших независимых групп на российском рекламном рынке
Digital Creative
Октябрь 2010 — Октябрь 2011 (1 год и 1 месяц)
Became the 5th hire in a newly established digital department at the Progression agency. Within a year, the department has grown to 20 people. * Developed creative ideas for digital and integrated campaigns. * Took part in developing social media strategies. * Prepared pitch presentations. * Started agency's Instagram account before it became mainstream. Main clients: MasterCard, Beeline, Chevrolet, Dove, VW.