Опыт работы
ООО "БитДев"
Head of Marketing
Февраль 2019 — По настоящее время (1 год и 7 месяцев)
- Management of marketing department (5 people); - Positioning and strategy; - Analysis of the market and study of competitors; - Web analytics (Google Analytics, Yandex Metrika); - Product analytics (Amplitude); - CMR marketing; - Unit economics (SaaS, B2B); - Growth Hacking; - Adjustment of advertising (Google Adwords, Facebook, LinkedIn, Yandex.Direct, myTarget, Vkontakte); - Generating traffic on the site (SEO, aggregators, advertising, etc.); - Increased conversion on the site (A/A, A/B, A/A/B - tests); - Active participation in the product development; - Creating landing pages; - Creating promotional products for customers and partners.