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Based on 3+ years of experience in digital marketing I assist Startups with accelerating sustainable growth and achieving performance-based goals:

✔️ Launching new products/services to market;
✔️ Launching existing products/services to a new market;
✔️ Boosting products/services sales volume;
✔️ Increasing average order value.

I'm inspired by ambitious and disruptive Startups and NGO which seeks to solve various environmental and sustainability issues.

Enthusiastic about GreenTech, Environment, Renewable & Clean Energy, CleanTech, EdTech, Travel, FoodTech and SaaS industries.

Опыт работы
Digital boost for your business to succeed!
Санкт-Петербург
Senior Internet Marketer
Сентябрь 2018 — Июль 2019 (11 месяцев)

Responsibilities:
Building a marketing strategy from scratch for North America and Western Europe markets.
1) Developing a marketing business plan: market research, Customer Development;
2) Product development: website and landing pages;
3) Inbound marketing (SMM, content production and management);
4) Outbound marketing (Lead Generation via Linkedin and email);
5) Web analytics (GTM, Google Analytics, Яндекс.Метрика);
6) Targeted advertising.

Achieved results:
1) Developed a new value proposition and a marketing business plan. The company was re-branded.
2) Created from 0 and launched the official company`s website;
2) Published over 25 articles (blog on the site, Instagram, Linkedin, Facebook, Medium, etc.);
3) Lead сonversion from outbound marketing was 3.7%.

«Extension» – An Internet Marketing Agency
Санкт-Петербург
Internet Marketer
Январь 2018 — Август 2018 (8 месяцев)

Responsibilities:
1) Web analytics (end-to-end analytics system Darts, Google.Analytics, Яндекс.Метрика and Google Tag Manager), conversion optimization analytics, enhanced e-commerce analytics;
2) PPC advertising (Яндекс.Директ, Google Ads) and targeted advertising (Facebook ads, VK Business);
3) Performance-based planning and reporting.

Achieved results:
1) The number of orders for luxury furniture increased by 100%;
2) A six-month dry cleaning service order plan was completed;
3) Сonversion optimization edits to the store site`s have been successfully implemented.

«Volex» – An Advertising Online Agency
Санкт-Петербург
PPC Advertising Specialist
Ноябрь 2017 — Декабрь 2017 (2 месяца)

Responsibilities:
1) Web analytics (Яндекс.Метрика and Google.Analytics) and PPC advertising;
2) Full cycle communication with clients;
3) Performance-based planning and reporting.

Achieved results:
1) 8 advertising campaigns were completed in such areas as pharmaceuticals, building materials, legal services, smart home appliances, branded clothing, Internet service providers, etc.;
2) CTR of the legal services campaign - 3.4%; CTR of the building materials campaign - 6%.

«Edupro» – A Proactive Education Company
Санкт-Петербург
Educational Programs Manager
Февраль 2017 — Апрель 2017 (3 месяца)

Organizing of the International Conference on New Technologies in Education EdCrunchSPb 2017

Responsibilities:
1) Maintaining a full cycle of communications with speakers: organizational and logistic support;
2) Work with the SMM department and the media within the event marketing content strategy.

Achieved results:
1) 40 Russian and 5 foreign participates in the conference
2) More than 1000 tickets were purchased;
3) Wide media coverage in such media as: Санкт-Петербургские Ведомости, Life78, mel.fm, hipstamama.ru, teledetki.tv, edurobots.ru, news.ifmo.ru и т.д.

Стартап «Промобиржа» – приложение для быстрого поиска промоутеров
Санкт-Петербург
Chief Marketing Officer
Сентябрь 2015 — Май 2017 (1 год и 9 месяцев)

Должностные обязанности:

1) Разработка и реализация бизнес-плана и стратегии продвижения нового приложения;

2) Проведение Customer Development: анализ рынка и работа с ключевыми потребительскими сегментами;

3) Создание прототипа (MVP) методом Agile, A/B тестирование;

4) Привлечение трафика на Landing page с помощью SMM, рекламной кампании в Яндекс.Директ.

Достигнутые результаты:

1) Разработанный прототип приложения «Промобиржа» был успешно выведен на рынок;

2) Проект «Промобиржа» выиграл стажировку в стартап-инкубаторе UCLA, Los Angeles;

3) Проект «Промобиржа» участвовал в региональном этапе Всероссийского конкурса проектов и разработок "IT ПРОРЫВ".

Национальный исследовательский университет, ведущий вуз России в области информационных и фотонных технологий.
Санкт-Петербург
Laboratory Assistant
Сентябрь 2015 — Февраль 2017 (1 год и 6 месяцев)

Responsibilities:
1) Research & Development on «Analysis of the applicability of testing tools consumer demand for IT products».



Achieved results: The publications:
1) «Analysis of the applicability of testing tools consumer demand for IT products»;
2) «Assessment of demand for innovations in the agricultural sector»;
3) «Analysis of the consumer trend for eco-products».

Pre-seed Investments Fund
Санкт-Петербург
Projects Coordinator
Июль 2014 — Сентябрь 2014 (3 месяца)

Responsibilities:
1) Creation and analysis of a base of innovative projects wishing to receive financing.

Achieved results:
1) More than 150 innovative projects have been successfully selected.

Russian State Scientific Center for Robotics and Technical Cybernetics
Санкт-Петербург
Intern at Innovation Department
Февраль 2014 — Май 2014 (4 месяца)

Responsibilities:
1) Drawing up roadmaps and business plans for robotics projects.

Achieved results:
1) 3 projects participated in the START investment program.

Высшее образование
Санкт-Петербургский национальный исследовательский университет информационных технологий, механики и оптики
Санкт-Петербург
Факультет: Гуманитарный
Сентябрь 2015—Июнь 2017 (1 год и 9 месяцев)

Магистратура. Кафедра Технологического предпринимательства и управления инновациями

Красный диплом

Санкт-Петербургский государственный университет (бывший ЛГУ)
Санкт-Петербург
Факультет: Экономический
Сентябрь 2011—Июнь 2015 (3 года и 9 месяцев)

Бакалавриат. Кафедра Экономики Исследований и Разработок

GPA = 4,46