Обо мне

Key Qualifications:

  • Ten years experience working in a fast-paced digital environment, with a focus on editing, writing heds/deks, and daily content programming across various platforms, including newsletters;
  • Ability to work quickly on tight deadlines and communicate quickly and clearly;
  • A passion for digital news and online trends;
  • Creative thinker and innovator with a keen eye for engaging and playful visual storytelling;
  • Obsessive knowledge of what's happening in the digital video and multimedia space and keen understanding of the competition;
  • Background in writing, editing, and producing women's service, travelling and lifestyle content;
  • Experience producing, styling and editing video and still images on mobile-based editing apps, Adobe Premiere, Photoshop and/or other similar programs;
  • Experience shooting video and still photography with a DLSR;
  • Experience producing and managing a photo and/or video shoot solo and with a professional crew;
  • Keen attention to analytics and data-driven editorial choices; previous experience with Adobe Analytics, Chartbeat, Crowdtangle and other digital engagement tools a plus;
  • Knowledge of best practices for SEO and digital content production;
  • An eye for visual journalism and packaging for the web; previous photo editing and research experience a plus;
  • Eye for what is visually engaging, technically accurate and on-brand in the multimedia content space, especially for social- and mobile-friendly content.
  • Опыт работы
    Narrative Hunter
    Social media video producer
    Февраль 2016 — По настоящее время (4 года и 9 месяцев)
    • Pitch and produce original short-form videos, GIFs, photos and other original multimedia content daily for web sites and social media extensions, either shooting and editing yourself or working with the design and other preditors; • Develop new franchises and visual editorial executions to up the ante on fresh, original video and photo content; • Work solo and/or partner with internal teams, including print and digital editors, and GH Institute experts to create 5+ engaging and social-first videos a week, including tips, home advice/how-to's, work ideas and playful timely/newsy content; • Partner with the social media editors to help create new highly shareable, social-first content for Facebook, Instagram, YouTube, Pinterest and Snapchat as well as any other emerging visual social platforms; • Help program key multimedia-focused offsite platforms, including Facebook, Instagram, YouTube and Snapchat; • Manage photo/video/design budget, with direction from site director, to maximize resources for creating new content and driving additional engagement (views, time spent, shares/likes); • Help produce and attend relevant editorial photo and video shoots to capture additional content for multiple platforms; • Work with the sponsored content studio to ideate and execute sponsored video and other visually-oriented content to ensure content is interesting/engaging and accurate; • Identify and pursue partnerships with new talent, bloggers, print teams, sister sites and other brands to create additional video, photo and other multimedia content with the goal to increase audience reach and expand social followings; • Monitor and test out / produce new content for other emerging opportunities, including things like Periscope, Facebook Live etc.; • Serve as an on-air talent/spokesperson and producer for digital-first television, online video or other promotional segments for the site;
    Частная практика, работа без зачисления в штат
    Сommercial writer, editor
    Сентябрь 2005 — По настоящее время (15 лет и 2 месяца)
    • Make an intelligible content plan for a month, six months and one year (a perspective plan); • Find of unusual actual themes what do not expire after couple weeks and will be useful for a long time; • Write beautiful, clear, well structured text easy to read and easy to remember; • Select suitable photos / illustrations / video to it, affix tags and CEO keys, come up with a lively headline; • Make an interview, get comments of experts, attract guest authors. Besides, I am good to make an interesting article from a standard press release; • Fully control the process of updating and evolution of my department / blog / topic; Some media: Gazeta.ru, Harpers's Bazaar Russia, Harper's Bazaar Thailand, InStyle, Conde Nast Traveller, The Yak Magazine, I-Mag and more than 20 other Internet sites, newspapers and magazines, including some with federal status.
    Одна из ведущих медиакомпания России
    Сентябрь 2009 — Май 2012 (2 года и 9 месяцев)
    • Pitch and write stories and/or make freelance assignments daily, as well as execute on SEO-driven priorities and writing assignments; • Edit and guide the visual packaging of daily content from the site’s editors and freelance contributors to ensure quality and accuracy, voice, engaging and click-y headlines, timeliness, and search optimization; • Support the Site Director in planning and maintaining the site’s daily editorial calendars, fielding newsy and evergreen pitches, and assigning stories and deadlines to in-house editors or writers; • Support the Site Director and Social Media Editor to identify timely trending content to republish from sister sites, making light top edits and repackaging as necessary for each brand; • Manage daily newsletter programming for both sites, working with the newsletter team to identify featured stories, writing subject lines/headlines/teaser copy, tracking success and scheduling;
    Высшее образование
    Duke university
    Факультет: Arts & Sciences
    Май 2013—Ноябрь 2013 (6 месяцев)
    Field of Study: Reasoning, Data Analysis, and Writing Specialization; Full online course with the certificate of successful completion;
    Санкт-Петербургский государственный университет (бывший ЛГУ)
    Факультет: Журналистики
    Сентябрь 2004—Июнь 2009 (4 года и 9 месяцев)
    Specialization: Public Relations in the commercial organizations; * Held summer internship at the publishing house of fiction books "Helicon Plus"; * Took an additional course on building public relations from the brand side and how to work with the press services of the major companies; * Took an additional course "English for Journalists";