Опыт работы
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Mobile Marketing Manager
Февраль 2013 — По настоящее время (7 лет и 9 месяцев)
• Media planning (about 8 games with 20-30 countries each)• Campaign Reports• Contracts approving and signing• Ad Network, Exchange networks, Discovery Networks, RTB, Virtual Currency• User Monetization• Negotiations with publishers about user acquisition, user monetization, user retention and re-targeting.• Creating marketing strategy and step-by-step presentation about marketing for publishing mobile games Department.• Product management of analytical and tracking system for Mail.ru Games from Marketing side (compiled list of metrics)• Created the list of Mobile Promotion Networks with division by types of promotion
Ведущий Аналитик
Сентябрь 2012 — Февраль 2013 (6 месяцев)
I was responsible for all types of analysis and reports and drove users to the service. Also I drove traffic to the site and analyzed users’ behavior and conversions. Made technical task of creating analytical tools for B2B/B2C site sectors. • Web analysis• Marketing • Traffic channels analysis and evaluating of marketing efficiency• E-payment integration• Analytics integration, Tracking• B2B/B2C analysis, purchase goods analysis• Research analysis• Business development analysis• A/B tests
Senior Marketing manager and Analyst
Июнь 2011 — Сентябрь 2012 (1 год и 4 месяца)
• Media-planning • Driving marketing programs• Driving traffic to Facebook Application• Driving traffic to VK.com application• Driving traffic to Odnoklassniki.ru application• Driving traffic to Mail application• Driving traffic to browser game• Marketing campaigns analysis• Evaluation of campaign efficiency • Define segmentation groups and calculation key metrics for them (life-time value, session time, etc) • Design, develop and enhance new weekly analytical reports in line with business requirements• Users behavior analysis• Users drop-off points analysis• Application monetizing (payment systems, affiliate networks)• Project management: Cross-promo network, cross-sale network. • Monthly reports for accounting profit• Construction of analysis system for social / browser/ mobile games (Google Analytics, database logging) • Development of analytical table for logging purchases (Dynasty game)• Development of analytical table for tracking traffic channel (all projects) • Weekly key metric reports ( arpu, arppu, retention, pc, dau, stickiness)• Monthly Revenue Reports• Weekly in-game reports• User acquisition reports• Weekly API changes reports ( 8 networks)• Analysis of competitive gaming audience• Users behavior analysis