Duties:
- social networks management (FB, VK, OK, Instagram, Twitter);
- work with the creative department and copywriters (participating in the development of publications plan, briefing of copywriters proofreading, work with the audience, work with creativity);
- context, graphic ad, contests, seeding management;
- participating in the selection of contractors with the account director;
- work with SMM and account manager in the team for integrated projects;
- participation and assistance in the creation SMM-strategies for tenders, estimation and achieving KPIs, calculation of media ad for channels;
- assessing campaign progress, collecting and analyzing data, and modifying campaign components based on the findings.
Clients:
Ritter Sport, Herbalife, Herbalife Active, Kotanyi, Dom.ru.
Progress:
- replacement of the SMM head: strategic decision-making, planning campaigns, evaluation of their effectiveness;
- progress in Yandex.Metrika, Google Adwords, CMS Bitrix;
- websites content management;
- development of creative strategies for major brands for tenders.
