Daria Chertilova

Duties: - social networks management (FB, VK, OK, Instagram, Twitter); - work with the creative department and copywriters (participating in the development of publications plan, briefing of copywriters proofreading, work with the audience, work with creativity); - context, graphic ad, contests, seeding management; - participating in the selection of contractors with the account director; - work with SMM and account manager in the team for integrated projects; - participation and assistance in the creation SMM-strategies for tenders, estimation and achieving KPIs, calculation of media ad for channels; - assessing campaign progress, collecting and analyzing data, and modifying campaign components based on the findings. Clients: Ritter Sport, Herbalife, Herbalife Active, Kotanyi, Dom.ru. Progress: - replacement of the SMM head: strategic decision-making, planning campaigns, evaluation of their effectiveness; - progress in Yandex.Metrika, Google Adwords, CMS Bitrix; - websites content management; - development of creative strategies for major brands for tenders.