chelpanova-ichelpanova-i

Ирина Челпанова

Продуктовый аналитик · Аналитика · Старший (Senior)
От 150 000 ₽ · Открыт к предложениям
Возраст: 30 лет
Опыт работы: 8 лет и 2 месяца
Регистрация: 02.07.2012
Последний визит: 2 месяца назад
Местоположение: Россия, Рязань
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Опыт работы

  • Мы создаем российский видеосервис.
    Москва · От 10 до 100 сотрудников
    Product Analyst
    Декабрь 2019 — По настоящее время (1 год и 2 месяца)
  • Создаём онлайн-библиотеку с простой подпиской, широким ассортиментом и удобными приложениями.
    Москва · От 10 до 100 сотрудников
    Marketing specialist/analyst
    Декабрь 2018 — Май 2019 (6 месяцев)

    The main goal is to help the marketing department make campaign decisions.

    Unit economics for the marketing department: LT, LTV, cohorts, ARPU, ARPPU, ROI, user behavior analysis etc.

    Building dashboards from scratch and automatic reports in DataStudio, Redash. Based on these reports, the chief marketing department made campaign decisions .

    Working with development team for the implementation of analytics events

    Working with analytics tools: Google Analytics and Yandex.Metric, Appsflyer, Amplitude

  • Evotor
    Москва
    Product analyst
    Сентябрь 2017 — Ноябрь 2018 (1 год и 3 месяца)

    The main goal is to connect the web-analytics and the product analytics to understand the business. Create cross-cutting analytics.

    Configuring web-analytics: ecommerce, events, goals and metrics
    Testing new features
    Customizing reports and graphs
    Creating dashboards
    Comparing with the analytics data with the database, checking the site
    Configuring Mobile Analytics
    Suggestions for site improvement, audits
    AB testing

    Working in the Oracle database and postgresql / middle SQL.
    Working in BI systems like Tableau, DataStudio, Metabase, Oracle BI.

    Also tools: GA, Firebase, GTM, Optimize, Webmaster etc.

  • Inier
    Москва
    Internet marketing specialist
    Май 2015 — Сентябрь 2017 (2 года и 5 месяцев)

    The main goal is to manage advertising by analyzing it.

    Working with analytics tools: Google Analytics and Yandex. Metric;

    Conducting advertising campaigns in Adwords and Yandex.Direct, Bing ads, Mytarget;

    Prototyping sites and Landing page in balsamiq
    Implementation and work in Google Webmaster tools and Yandex.Webmaster
    Weekly / monthly reports for my chief

    Work with different online tools for project management: Basecamp, Asana, Megaplan.

  • Leadmachine
    Рязань
    Analyst/ marketing specialist
    Апрель 2013 — Апрель 2015 (2 года и 1 месяц)

    It is a full stack analyst agency.

    Working with analytics tools: Google Analytics and Yandex. Metric;
    Selection and implementation of ideas for increasing the conversion on the site;
    Working in the administrative part of the site (HTML and CSS);
    Testing of adaptive email-lists;
    Copywriting for seo and writing articles, my work in the blog: http://leadmachine.ru/author/i-chelpanova/
    Compilation of a semantic kernel, selection of pages for promotion;
    Implementation of content promotion strategy;
    Coordinating the work of contractors to develop sites and landing pages;
    Prototyping sites and Landing page in balsamiq, preparing presentations and prototype protection;
    Implementation and work in the tools Google Webmaster and Yandex.Webmaster
    Weekly / monthly reports for clients

  • Rumex
    Рязань
    Content-manager
    Июнь 2012 — Апрель 2013 (11 месяцев)

    Updating sites with content. Editing pages (html, css ).

Высшее образование

  • РГРТУ

    Рязанский государственный радиотехнический университет
    Автоматики и информационных технологий в управлении
    Сентябрь 2007 — Июнь 2012 (4 года и 9 месяцев)
    инженер - метролог