- Establishing key performance metrics for the product and development long term strategies and processes to improve them
- Growth of key business metrics of the service (market share, revenue)
- Search for points of service monetization growth
- Using product data / analytics, user feedback and user experience understanding, market and competition analysis to generate new ideas that grow market share, improve customer experience and drive growth
- Prioritization of product enhancements and initiatives in line with business value
People management competencies:
- Creation, management and mentoring of a product managers team (6 people)
- Creation and optimization of interaction processes
- Building a KPI system and relevant requirements in the product team
- Managing and review product team to ensure all development and dependencies are planned and delivery timelines agreed to.
- Formed product strategy and roadmap for key development directions (B2B, B2C)
- Multiple increase in market share
- Multiple growth of key product metrics (conversion to a call, retention, conversion to purchase)
- 2-fold increase in revenue service
- Formed a product team and built processes
- Service is integrated into Yandex.Verticals
- Creation for product vision and strategy of В2С-direction
- Search for product growth points by key KPI's
- Conduct preliminary research to find customer’s problems and their solutions through the product being developed
- Collecting and prioritizing requirements, estimating deadlines and risks, drawing up a roadmap
- Planning and protection plans to the company's management
People management competencies:
- Management and development of the product direction team (2 products, 1 project) and development teams (about 35 people, including 10 mobile application developers)
- Task setting for direction managers
- Managing expectations of stakeholders, performers and customers based on clear metrics, deadlines, statuses, reports and documentation
- Run from scratch service statistics and reporting for customers.
- Development of the direction "New buildings" for the c-audience.
- Maintenance and launch of monetization projects (service packages, new ad promotion opportunities, etc.)
- Media advertising (format development, new special projects for advertisers)
- A full cycle of projects for the development of sites and advertising campaigns from understanding the client’s problem to the delivery of the project.
- Evaluation of labor costs, work planning, minimization and risk management of projects.
- Writing specification, presentations, reports.
- Setting objectives for the project team (up to 8 people), coordinating the work of the performers, including contractors.
- Quality control of project implementation and compliance with the results of the tasks.
- Building effective communications and developing customer relationships.
- Work with large (including international) companies and brands (Johnson & Johnson, Ballantine's, Kotex, Novartis, CTC channel, etc.).
- Coordination of projects for the development and modernization of sites and Internet portals;
- Work with the government sector;
- Writing technical assignments for the development of sites, monitoring performance (quality, time);
- Communication and management of internal and remote developers.
Development and maintenance of the internal workflow system. Technology stack: LAMP
Software Engineer, Computer Software, Automated Systems and Applied Mathematics · (2007 - 2013)
Translator in the field of professional communication · (2011 - 2012)