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Обо мне

Strategic marketer with proven expertise in brand and product strategy development (6+ years). Focus on business development, strategic planning, internet-orientation. Entrepreneurial experience of leading two start-ups: internet and brick&mortar. Successfully led numbers of project-groups for redesign, rebranding, NPD and further market launch of FMCG (non-food) sector products (trade-manufacturing companies).Wide experience in budget controlling and briefing of market research and branding agencies, in-house designers, web-developers.Both agency and client-side experience. Since 2015 is moving to internet based business models, accumulating experience in business development and launching internet projects from the scratch (from idea to realization).

Опыт работы
EXTRA GROUP
Москва
Deputy Marketing Director
Январь 2016 — Сентябрь 2016 (9 месяцев)
1. Designed marketing strategy 2016-17 for transition period (after plant acquisition (vertical integration)) to meet revenue objectives of the united holding: 1) Negotiated economy of signing exclusive contract with ROSNEFT for production under private label; 2) Conducted internal audit of manufacturing capabilities -> expanded product matrix of SKUs produced under the private labels products of METRO, AUSHAN, OBI, X5 Group by 30%. 2. Completed the project of redesign of two b2c product lines under owned brands (>100 SKUs) -> an increase of owned brands share in total sales from 21 to 30%. 3. Effectively initiated b2b marketing communications to launch new EX brand and the united company capabilities: 1) Developed a new company’s full product catalogue and two product line brochures. 2) Successfully organized participation (booth, promo events) at the international exhibition at Crocus Expo. 3) Launched a new corporate website (www.extragroup.pro) and two promo landing pages.
SOULBOOK social network
Москва
Сo-Founder
Январь 2015 — Январь 2016 (1 год и 1 месяц)
Quotes & text pictures sharing service (website and mobile app) designed for inspirational & motivational purposes. 1. Generated and tested the idea via focus groups, formed and headed a team of 5 people. 2. Built the ready-for-sales prototype of the site (MVP), organized legal entity (LLC). 3. Participated in IIDF incubator pre-acceleration program, Forbes’ Young Billionaire start-ups competition. 4. Presented the project and accumulated feedback from at least 10 engaged business angels, investors and funds.
DETAILING PLANET
Москва
Marketing Director
Январь 2015 — Январь 2016 (1 год и 1 месяц)
1. Developed go-to-market strategy for a new company from scratch. Staff now (dec2016) - 10 employees. 2. Successfully secured Russian market entry of a premium international carcare brand GYEON -> GYEON now is №2 brand on the Russian market in terms of brand awareness and sales. 3. Build one of the strongest site on the corresponding market in terms of search engine (www.detailingplanet.pro) 4. Aligned sufficient marketing support and to b2b partners (printed banners, brochures; email marketing, SMM; exhibitions and conferences organization -> increase of regularity of sales orders of official distributors by 50%. 5. Accelerated growth of b2c clients to the owned Auto Center (targeted ads, handouts, instagram promotion) -> doubled the average number of monthly clients.
Крупная производственно-торговая компания в сфере автохимии и автотоваров
Leading strategic marketing manager
Сентябрь 2012 — Декабрь 2014 (2 года и 4 месяца)
Secured NPD and market launches for >100 new products (approx. 1 product per week) -> sales of new products counted for ≈25% of annual total turnover increase these years. 2. Allocated separate annual market research budget (5MRUB in 2013, 10MRUB in 2014) and organized outsource cooperation with leading marketing agencies (GfK, ComCon, Nielsen, DDVB). 3. Initiated additional sales analytics position in mark.dep.(direct subordinate) -> introduced and implemented a system of setting sales growth objectives by particular brands in units terms (previously only gross planning). 4. Led the project team for development from scratch of a new b2c household product line and a brand (key element of a diversification strategy); planned production launch (4Q2015, presales (2Q2015).
Marketing development manager
Сентябрь 2010 — Сентябрь 2012 (2 года и 1 месяц)
1. Successfully completed the project of redesign and market launch of the main carcare brand “DoctorWax”. Total 1st year turnover growth – 30%. 2. Built estimation model of Moscow area attractiveness to open new AVTOMAG chain stores -> 3 stores has been moved to more attractive areas, 2 more stores opened.
GfK
Москва
Assistant to Senior consultant
Сентябрь 2009 — Май 2010 (9 месяцев)
1. Secured launching of GfK-geomarketing -> independently implemented trial projects for Coca-Cola and Avtoframos
Высшее образование
Российский экономический университет имени Г.В. Плеханова
Москва
Факультет: Международная школа бизнеса IBS-Plekhanov
Сентябрь 2006—Июль 2012 (5 лет и 10 месяцев)
Магистр Менеджмента, специализация Международный Маркетинг. September 2010 – July 2012 – Master of Management - Russian Plekhanov University of Economics, Faculty of International business, major - marketing, (studies completely in English, GPA: 4.8/5.0). September 2006 – July 2010 – Double Bachelor of Economics (studies completely in English): Pole Universitaire Leonard De Vinci (France), School of Management (EMLV), major – finance, (GPA: 4.8/5.0). Russian Plekhanov University of Economics, International Business School, major – marketing (GPA: 4.6/5.0).